![]() Human expert selections supplement the algorithmic curation, while users are able to “Like” and “Dislike” songs to further improve music suggestions. The “Listen Now” tab recommends music for the user based on their music tastes. Below these options, the tab also shows music recently added to the user’s library. The “Library” tab shows the user’s music collection, with options to view songs by “Playlists”, “Artists”, “Albums”, “Songs”, or “Downloaded Music”. As of late, users also have the ability to access the full version of Apple Music through an Apple-designed web player in beta. Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they’re listening to on a regular basis.Īdditionally, the service is heavily integrated into Apple’s own in-house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay. The service offers curated playlists by music experts and recommendations tailored to a users music preference. Apple Music allows users to stream over 90 million songs to their device on demand. The service has 98 million subscribers around the world as of February. In iOS 10, the app received a significant redesign, which received positive reviews for an updated interface with less clutter, improved navigation, and a bigger emphasis on users’ libraries.Īpple Music gained popularity rapidly after its launch, passing the milestone of 10 million subscribers in only six months. However, it was praised for its playlist curation, a vast library of songs to stream, and its integration with other Apple devices and services. The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed “not intuitive”. The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films. Originally strictly a music service, Apple Music began expanding into video in Executive Jimmy Iovine has stated that the intention for the service is to become a “cultural platform”, and Apple reportedly wants the service to be a “one-stop shop for pop culture”. The service was announced on June 8,, and launched on June 30, New subscribers get a one-month free or six months free trial with the purchase of select products before the service requires a monthly subscription. The service also includes the Internet radio stations Apple Music 1, Apple Music Hits, and Apple Music Country, which broadcast live to over countries 24 hours a day. Users select music to stream to their device on-demand, or they can listen to existing playlists. ![]() Apple Music is a music, audio and video streaming service developed by Apple Inc.
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